The “Stories” format is quickly gaining fanfare among users, brands, and publishers alike — and it's revolutionizing the way people interact on social media. The short, tappable, swipeable collections of videos and photos that expire after 24 hours are capturing user attention at a rapid pace. It’s still early days for Stories, but brands and publishers need to start experimenting now to stay ahead of shifting user behaviors and capitalize on the engaging, full-screen format. And the best platforms to start experimentation on are Instagram and Snapchat, as these two apps control nearly 75% of Stories consumption. This slide deck goes through the strengths and weaknesses of Snapchat and Instagram, and highlights ways brands can utilize Stories on each.

Note: To access the data from the forecasts, right-click on the charts in the slides and select 'Edit Data In Excel.'