Goldman Sachs: iPhone 8 will cost $1,000

Unbox Therapy iphone 7Unbox Therapy's Lew Hilsenteger holding a custom gold iPhone 7.Unbox Therapy

Apple will launch three new phones in September and the best one, the all-new iPhone 8, will cost $1,000 (£776), according to Goldman Sachs.

"We expect the iPhone 8 to have 128 GB and 256 GB models priced at $999 and $1,099, respectively," analyst Simona Jankowski and her team told their clients in a note seen by Business Insider.

That would be $130 (£100) more than the most expensive current iPhone.

Goldman predicts the new phones launched at Apple's event later this year will start at these prices:

  • iPhone 8 — $999 (£775)
  • iPhone 7S Plus — $769 (£596)
  • iPhone 7S — $649 (£503)

This chart shows that the $1,000 price would be a continuation of an existing trend:

GoldmanGoldman Sachs

Sources in the media, inside Apple, and within Apple's supply chain have thus far given contradictory information about whether Apple will launch an "iPhone 8" this year. But Jankowski says she believes the iPhone 8 is happening: "Apple usually explores multiple designs in parallel. However, with only four months left until launch, we believe Apple has now locked down the design."

A couple of factors are driving that intimidating price point. First, the new technology inside the phone could increase the "bill of materials" cost of manufacturing.

Goldman expects these features and costs:

  • 5.8-inch OLED screen (adds $35).
  • No bezel, all screen.
  • 3D sensing (adds $20).
  • Better, faster NAND/DRAM memory (adds $16 to $29).
  • Capacity starting at 128 GB.
  • A11 processor.
  • No home button.
  • Biometric authentication.

The second issue is that consumers have favoured the bigger, more expensive iPhone models over their smaller alternatives. With iPhone 7 Plus, the large-screen, premium-priced versions of the iPhone for the first time became the majority of Apple's iPhone sales, Goldman estimates.

GoldmanGoldman Sachs

The idea of a brand-new, redesigned iPhone is exciting, but it's unclear whether Apple will launch one.

Analysts at KGI and Deutsche Bank have published notes saying the iPhone 8 may not be ready for launch this year. That sets up the possibility that CEO Tim Cook will unveil the iPhone 8 at the September event but release it for sale sometime in 2018. That's what happened with Apple Watch, which was announced in September 2014 but went on sale in April 2015.

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