TV is still media’s biggest platform — but the internet is quickly gaining ground

In a world where people are spending more time watching, streaming, and consuming media than ever, traditional TV is still king. But the gap is closing fast.

That’s according to a recent report recently from Zenith (via Recode), which found that the average person spent 456 minutes consuming media in 2016.

As this chart from Statista shows, TV was still the most-used medium for that consumption. Zenith says people spent an average of 170 minutes of TV viewing per day last year.

But the internet wasn’t too far behind, with an average of 140 minutes per day. Zenith thinks the two will continue to converge going forward, to the point where the difference could narrow to just 7 minutes by 2018. After that, it seems highly likely that TV will lose its spot at the top before long.

COTD_6.9Mike Nudelman/Business Insider/Statista

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