BI IntelligenceApple finally jumped into the smart speaker market, but it hasn't inspired the fervor that we’ve come to expect from the iPhone-maker’s new releases, according to exclusive survey data from BI Intelligence. Early indications suggest that the Siri-controlled HomePod won't generate the excitement it needs to overtake competing products — most notably Amazon's newest offering, the Echo Show.
Apple could sell around 5.2 million HomePods in the product's first year on the market, according to our back-of-the-envelope estimate. That's compared with up to 9 million Echo Shows. Here are the key data points and how we came up with our estimate:
- Respondents to our survey were more likely to be aware of the HomePod than the Echo Show. Seventy-six percent of respondents had heard of the HomePod, compared with 52% who were aware of Amazon's newest release.
- But the HomePod is generating less excitement. A quarter of survey respondents told us that they plan on buying Apple’s [...]