bii Brent Bellm BigCommerceBigCommerce

With Amazon projected to control nearly half of US e-commerce sales by 2023, and other marketplaces like Walmart and eBay growing their sales, merchants need online marketplaces to maximize their performances. However, sellers need to maintain their own individual presences as well to avoid missing out on consumers who shop outside of marketplaces. As e-commerce swallows up more of total retail, many merchants and brands with minimal e-commerce experience will need help managing their online sales channels, and e-commerce platform providers are primed to help them try to succeed.

Business Insider Intelligence recently spoke with BigCommerce CEO Brent Bellm about the value that e-commerce platforms present merchants, in addition to what makes BigCommerce stand out from its competitors. We also discussed the keys for merchants selling on marketplaces like Amazon, why merchants still need their own sites despite the popularity of marketplaces, and what sellers need to focus on to thrive online.

The following has been edited for brevity and clarity.

Business Insider Intelligence: What benefits do merchants get from working with an e-commerce platform?

Brent Bellm: Done right, an e-commerce platform provides merchants with the total technology foundation for creating, managing, and selling through an online store. If it's a multitenant SaaS solution like ours, everything is hosted for the merchant. They don’t have to buy or integrate any software, all the store building and management functionality is native to the solution, and they can simply log in to manage their catalog, see orders coming in, process payments, collect revenue, and print out shipping labels. The best platforms will integrate into third-party selling channels, such as Amazon, eBay, Facebook, and Pinterest, and enable merchants to simultaneously sell through those channels online or even integrate with an offline point-of-presence. For example, many of our customers also sell in the physical world, and if they’re using a point-of-sale platform like Square or ShopKeep, they’re able to sync their inventory and order information across online and offline too.

BII: What makes BigCommerce stand out from other e-commerce platform providers?

BB: One of the reasons [...]