• Consumer cloud computing is already a mature mass market. Approximately 90% of global internet users are already on the cloud, and that number will remain steady as internet usage spreads globally. The number of consumers utilizing cloud computing services will grow at a compound rate of just 8% between 2013 and 2018, from 2.4 billion users to 3.6 billion. 
  • But mobile has led to explosive growth in cloud usage. Mobile consumers leverage the cloud to store and consume media, and sync their apps, files, and data across devices. We estimate traffic to the cloud from mobile devices will grow at a compound annual rate of 63% between 2013 and 2018, which is significantly faster than the 22% growth rate for overall cloud traffic.
  • Consumer awareness of cloud services remains low. Even though most online consumers use cloud-based sites and apps, survey data shows that they're confused about cloud computing and its value in helping organize digital services. 
  • There are growing opportunities for wider penetration and usage for consumer cloud-based services. For example, consumer adoption of cloud storage apps, like Dropbox and Google Drive, remains low. A 2014 U.S. study found that only 29% of U.S. broadband internet users said they used cloud services to store their media and files. 
  • There is no clear worldwide leader in the consumer cloud space — yet. Apple's iCloud held an early edge in markets where the iPhone is popular, but suites of cloud-based  services from Google, Amazon, and Microsoft are catching up worldwide. More specialized cloud services like Dropbox and Evernote are trying to become platforms in their own right. 


Cloud Audience

There will be roughly 2.6 billion consumers accessing the cloud in 2014, according to Juniper. 

That number will grow at a compound annual rate of 8% through 2018, reaching roughly 3.6 billion users. That translates to 90% of the global internet population making use of cloud-based services. 


  • In 2014, there will be over 2.9 billion people worldwide connected to [...]