Tracking Features ChartBusiness Insider Intelligence

US consumers say that UPS has the best package tracking features, topping rivals FedEx and USPS, according to Business Insider Intelligence’s 2018 Delivery Trust survey. When asked which service offers the best tracking features, 36% of respondents who had received a package from a delivery service in the last 12 months chose UPS, followed by FedEx at 28%, and USPS at just 6%. Of all the consumer-facing offerings delivery companies boast, the ability to track shipments in real time is one of the most important, meaning UPS has a key advantage over its rivals in the logistics space.

Here's why:

  • Delivery providers and e-commerce companies have a mutual interest in providing a good consumer experience. E-commerce companies build loyal customers by providing seamless commerce and fulfillment services. Delivery providers that aid in achieving that goal will find it easier to strike partnerships.
  • Consumers find tracking capabilities valuable. Nearly nine in 10 consumers said the ability to track shipments in real time is important to them, <a [...]