Screen Shot 2016 12 19 at 4.17.59 PMBI Intelligence

Augmented Reality (AR) technology links our digital and physical world. When combined with mobile's native capabilities, it can bring relevance, context, and convenience to a digital experience.  

At Business Insider's 2016 Ignition event, BI Intelligence Senior Research Analyst Christina Anzalone delivered the following presentation on how AR can impact mobile commerce and mobile advertising.