It's crucial for mobile carriers to understand subscriber sentiment —  loyalty, perceived value, and satisfaction in particular — as their role in the digital space evolves. To gauge how consumers view their own carriers and what role subscribers expect carriers to play more broadly, BI Intelligence surveyed more than 1,200 members of our proprietary BI Insiders Panel on the features and services that carriers offer. 

This slide deck highlights the topline takeaways for Verizon, AT&T, T-Mobile, and Sprint using data from their own subscribers. It’s a companion product to the Digital Telecoms Survey Report, which dives further into the study findings.