Consumers are increasingly turning to their mobile devices to search, chat, watch videos, and consume content. Last week at Business Insider's IGNITION, BI Intelligence delivered a series of presentations focused on the future of digital.
The PowerPoint, Excel data, and charts are available exclusively to BI Intelligence subscribers. Access the full slide decks from these presentations below.
Cashing In On Messaging Apps
As the market for messaging apps has matured, developers have expanded their capabilities. Users around the world are logging in not only to chat with friends, but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs.
BI Intelligence's Senior Analyst Will McKitterick delivered the following presentation on how brands, publishers, and advertisers can leverage messaging apps to reach their fast growing users.
Disruption Of Mobile Video
Millennials are spending more time than ever watching short-form video content on their mobile devices, and players like Facebook and Snapchat are reaping the benefits. These platforms — which capture billions of video views each day — are competing to capture growing mobile audiences and challenge the historical dominance of YouTube. The ensuing bout will create a new set of opportunities for content creators and advertisers looking to cash in on the mobile video craze.
BI Intelligence's Research Analyst Margaret Boland delivered the following presentation discussing how Facebook and Snapchat are shaking up mobile video going into 2016.
Why Millennials Hate Your Mobile Ads
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