KEY POINTS

  • Enterprise mobility — the practice of allowing employees to complete work tasks remotely through mobile devices —  has important implications for enterprise productivity. Sixty-nine percent of managers said that mobility will change the enterprise over the next 10 years as much as the web did in the last 20, according to a Cisco survey.
  • Bring Your Own (BYO) is becoming businesses' default policy governing employees' use of their own devices for work purposes. By allowing employees to BYO, they have more freedom to use devices and apps they prefer without worrying about their employer exercising complete control over their device. 
  • As employees use their own devices for work purposes in greater numbers, they are increasingly looking for apps to meet their productivity needs. There are two main types of enterprise apps — third-party business and productivity mobile apps and company-sanctioned mobile apps, which can be bought, built, or maintained by an enterprise.
  • Third-party productivity apps are popular for work purposes, in large part because it's still too expensive and resource intensive for companies to build their own apps. Business and productivity apps regularly account for around 13% of apps available in the App Store. They also generate the highest average revenue per download of all major app categories except for games.
  • Company-sanctioned enterprise apps will eat into productivity apps' share of the enterprise mobility market. 37% of companies had already created their own mobile enterprise app or had commissioned the creation of one by a third party, according to Cisco's survey.
  • Companies wanting to deploy official apps for employees will need to decide whether to build these apps themselves or partner with a third party for development. Security and integration with preexisting digital infrastructure are the most important benefits of an internally built app, while budget is a big reason many businesses will choose to partner instead.
  • Regardless of the types of apps an employee uses, enterprises will still need to find ways to manage how employees access company data remotely. To do so, they are using enterprise mobility management technologies, which can enforce passcode restrictions or provide internal app stores for downloading company-sanctioned apps, among many other tools.
  • Enterprise mobility is only going to become more pervasive as individuals and businesses adopt new types of mobile devices and connect more systems to the internet. Wearables and the internet of things will heighten [...]