Automakers are increasingly connecting their new car models to meet growing consumer demand for in-car technology. 

But automakers aren't the only players seeking opportunities in the connected car market. Apple and Google have seen the increase in connected cars as a new opportunity to extend their mobile OS' into cars' digital dashboards with Apple CarPlay and Android Auto. However, automakers are reluctant to let the two tech giants into their cars' dashboard; automakers want to protect the wealth of data their cars generate. As a result, a battle over the car's digital dashboard has ensued.

BI Intelligence Senior Analyst John Greenough recently showcased the following presentation at Business Insider's Ignition conference, highlighting how the tech companies are positioned to win the battle over the car's dashboard. The presentation highlights many of his reports throughout the year, including The Connected Car Report, The Apple CarPlay and Android Auto Report, and his recent The In-Car Infotainment Center Report