Artificial intelligence (AI) is expected to boost retail efficiency and profitability across digital and physical retail channels, setting off a wave of excitement and investment among companies. But as hype and misunderstanding continue to build, it’s become harder than ever to keep sight of the true disruptive potential of AI. In this third and final installment of the three-part Future of Retail 2018 series, Business Insider Intelligence takes a hard look at the retail use cases where AI can make an impact, explores noteworthy examples of retailers implementing the technology, and weighs the benefits of investing in AI today.

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