Facebook Users PewBII

KEY POINTS

  • Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according to a 2013 survey of social network adoption. 
  • Facebook remains the top social network for U.S. teens. Nearly half of teen Facebook users say they're using the site more than last year, and Facebook has more daily teen users than any other social network. 
  • That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users. U.S. teens now describe Instagram as "most important," while Facebook and Twitter lost ground on this measure, according to Piper Jaffray's twice yearly teen survey. The survey also found that 83% of U.S. teens in wealthy households were on Instagram. 
  • Instagram has become more gender-balanced. Growth has made it less female-centric. In the U.S., men now account for about half of Instagram's users; older data from various sources showed a pronounced skew toward female users. 
  • LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn's core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users. 
  • Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Pew found that 22% of men use Twitter, while only 15% of women do. Twitter continues to be used in high percentages by African-Americans. 
  • YouTube reaches more adults aged 18 to 34 than any single cable TV network. Nearly half of people in this age group visited YouTube between December 2013 and February 2014. YouTube skews young, with teens and young 20-somethings making up a higher proportion of users than any other age demographic. It was rated by millennials as the top place to watch content, ahead of digital and TV properties like Facebook and ESPN. 
  • Pinterest remains skewed in terms of gender, with women being four times as likely to use it as men. Pinterest has become more balanced in [...]