KEY POINTS

  • The relatively recent proliferation of business-focused VR headset packages is making it easier for more companies to use the tech. HTC was the first major VR manufacturer to launch a business edition of a VR headset — dubbed Vive Business Edition — in June 2016, and it offers warranties, customer support, and commercial license along with the PC-powered Vive headset. Since then, both Oculus and Microsoft have launched their own enterprise packages and services to cater to this audience.
  • As more business-focused headsets hit the market, enterprise VR adoption is expected to grow considerably in the coming years. Business Insider Intelligence expects worldwide enterprise VR hardware and software revenue will jump 587% to $5.5 billion in 2023, up from an estimated $800 million in 2018.
  • But that’ll only happen if enterprise use cases become more clearly defined. Thirty-eight percent of businesses in the US, the UK, and Canada stated understanding clear use cases as a primary barrier to implementing new technology, according to Comptia.
  • Retailers and brands should focus on implementing VR into their sales, training, and production processes as early as possible to get an edge over other industry players.
  • VR has the unique ability to improve the sales process by bettering three key parts of the customer shopping experience:
    • The technology [...]