Mobile Millennials Hate Ads IgnitionBI Intelligence

As smartphones continue to displace desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices. Less rapid is the speed at which marketing tactics and strategies have adapted from the desktop-dominated digital age to the mobile-centric digital age we know today. The millennial generation, in particular, is perturbed by the poor experience of marketing on mobile devices. 

Last week at Business Insider's Ignition event, BI Intelligence's Research Analyst Jessica Smith delivered the following presentation on how marketers who are slow to transition from a legacy marketing mindset to one that's mobile-centric are missing the mark with millennials today.