The invite comes from Amazon's new 3D-body-scanning unit, developed after Amazon bought a New York startup called Body Labs in 2017.
- Amazon is inviting people to participate in a 3D-body-scanning survey in exchange for a $25 gift voucher.
- The invitation comes from Amazon's 3D-body-scanning unit, developed after it bought a New York startup called Body Labs in 2017.
- Amazon could be creating a way for customers to virtually try on clothes and shop for styles that are better fitted to their body.
- Visit Business Insider's homepage for more stories.
Amazon is inviting people to its New York offices to have their bodies scanned in exchange for $25 gift vouchers.
Amazon says in the invitation, spotted by Mashable, that it will take the height and weight of participants, along with 3D scans, photos, and videos of them in "form-fitting" swimwear and clothing.
To take part, a person needs to sign up online and reserve a 30-minute appointment. Amazon says the data from the study will be used for internal product research and not for marketing.
When Business Insider's Dennis Green recently went to test this program, he was asked to sign a nondisclosure agreement.
The study is being promoted through Amazon Body Labs' social-media accounts with sponsored ads. According to Mashable, Amazon can publicize the details of the study through the ads without having to publicly post about it on its pages.
An Amazon representative did not immediately respond to Business Insider's request for comment.
Amazon launched its body-scanning unit after acquiring a New York startup called Body Labs in 2017. Body Labs made software to capture a body's shape and motion in 3D, which could be used for gaming technology, its website said at the time.
The technology could also help Amazon create a system for customers to virtually try on clothes or shop for styles that are better fitted to their body and, in turn, help it to grow its apparel empire.