Andy Rubin's Essential startup is reportedly working on a new smartphone that would perform tasks without any instruction from the user, Bloomberg reports. The phone would use artificial intelligence to text or schedule appointments on your behalf.
- Andy Rubin, the father of Android, is reportedly working on a new phone for his startup, Essential, according to Bloomberg.
- The phone would be able to perform tasks without any instruction from the user. Bloomberg reports that it would be able to send texts, respond to emails, or schedule appointments on its own.
- Essential currently sells one other smartphone, the PH-1. While it has been positively reviewed, sales have lagged.
- Reports emerged in May that Rubin was considering selling the company altogether.
The man who created Android, Andy Rubin, is reportedly working on a futuristic new project at his consumer tech startup, Essential.
Rubin's company is working on a new smartphone that would perform tasks without any instruction from the user, Bloomberg reports. Using artificial intelligence, the phone would be able to send texts, respond to emails, and schedule appointments — all on its own.
Bloomberg reports that the device wouldn't look like a typical smartphone, but instead just have a small screen. Consumers would use voice commands to interact with the device and work with the AI technology. Essential is trying to have a prototype of the phone finished by the end of the year, according to Bloomberg.
In an interview with Bloomberg last year, Rubin seemed to hint at the idea of an AI-powered phone.
“If I can get to the point where your phone is a virtual version of you," Rubin said, "you can be off enjoying your life, having that dinner, without touching your phone, and you can trust your phone to do things on your behalf."
Rubin's vision isn't far off from the technology in "Her," a 2013 movie where a man falls for the artificially intelligent operating system that performs tasks on his phone.
This latest technology venture could be Rubin's attempt to keep the struggling Essential afloat, especially since reports emerged in May that the Android creator was thinking about selling his company.
Rubin unveiled his Essential PH-1 smartphone last year to positive reviews for its sleek design, but Bloomberg reported in May that the startup only sold around 150,000 phones and was forced to slash the price by $200. Essential has paused work on a second generation of the phone, as well as on a smart home speaker, so this AI-powered phone would seemingly be Rubin's third attempt to launch a successful device since his startup was founded in 2015.
Up until he left Google in 2014, Rubin helped launch and run Android, which is now the most-used mobile operating system. It was revealed in late 2017 that an internal complaint from Rubin's time at Google alleged he had an "inappropriate" non-consensual relationship with a coworker.