Manny MUA – 4.8 million subscribers

Manny Gutierrez
Manny Gutierrez
Matt Winkelmeyer/Getty

Also known as: Manny Gutierrez

Location: United States 

Makeup artist Manny Gutierrez was the first male brand ambassador for the cosmetics line Maybelline.

Flavia Pavanelli – 4.9 million subscribers

Flavia Pavanelli
Flavia Pavanelli
Mauricio Santana/Getty Images

AKA: Flavia Pavanelli

Location: Brazil 

Flavia Pavanelli also has a large following on Instagram with 14.5 million followers. 


dope2111 - 5.8 million subscribers

Promise Tamang
Promise Tamang

AKA: Promise Tamang

Location: United States 

Promise Tamang is related to one of YouTube's first "break-out" creators, Michelle Phan – who has 8.8 million subscribers on YouTube, but has not posted a YouTube video in over 2 years. 

JaclynHill1 – 5.9 million subscribers

Jaclyn Hill
Jaclyn Hill
Desiree Navarro/Getty Images

AKA: Jaclyn Hill 

Location: United States 

Jaclyn Hill took a break from social media between mid-June and the end of July, after she faced backlash online in response to the launch of her cosmetics lineJaclyn Cosmetics. Hill deactivated her social media accounts after fans who purchased a lipstick from her brand said the product caused swelling and bumps. Hill has since returned to YouTube to address the concerns. 

The Beauty Bybel – 6.1 million subscribers

Carli Bybel
Carli Bybel/YouTube

AKA: Carli Bybel

Location: United States 

Carli Bybel is also known for her fashion blog, "The Beauty Bybel," where she shares outfit ideas and lookbooks.

Anaysa - 6.8 million subscribers

Anaysa YouTube channel.

AKA: PrettyPriyaTV

Location: India 

Anaysa features Priya Mall and Anantya Anand and the channel was previously called "PrettyPriyaTV," originally launched by Mall. 


Kika Nieto - 8.1 million subscribers

Kika Nieto
Kika Nieto
Kika Nieto/YouTube

AKA: Erika Nieto Marquez

Location: Colombia 

Erika Nieto Marquez also has a vlog channel, "By Kika Nieto," with 1.7 million subscribers. 

grav3yardgirl – 8.6 million subscribers

Bunny Meyer
Bunny Meyer
Angela Weiss/Getty Images

AKA: Bunny Meyer

Location: United States 

In 2018, Bunny Meyer filmed a three-part docuseries with the YouTube star, Shane Dawson, for his channel. In the series, Meyer opened up with Dawson about the secret life she's been keeping from her online followers and the struggles she's had with her YouTube channel. Her response video, "Why I've been Lying About My Life," gained 5 million views and 300,000 likes on YouTube. 


glamlifeguru – 9.8 million subscribers

Tati Westbrook

AKA: Tati Westbrook 

Location: United States 

Tati Westbrook instantly gained about 4 million subscribers on YouTube in May, following her 43-minute YouTube video titled "Bye Sister," which has since been deleted, where she publicly ended her friendship with James Charles, according to data from Social Blade


SaraBeautyCorner – 10.3 million subscribers

Sara from SaraBeautyCorner.

AKA: Sara

Location: Norway

Sara features nail art, DIY tutorials, fashion, and makeup videos on her channel. 

NikkiTutorials – 12 million subscribers

NikkiTutorials the power of makeup video

AKA: Nikkie de Jager 

Location: Netherlands 

Nikkie de Jager became massively popular online after her YouTube video, "The Power of MAKEUP!", went viral – which shows a side-by-side comparison of her face with and without makeup. The video has 40.6 million views. 

Rclbeauty101 – 14 million subscribers

Rachel Levin
Rachel Levin
Jerod Harris/Getty Images

AKA: Rachel Levin

Location: United States

Rachel Levin has been posting videos to her YouTube channel, Rclbeauty101, for 8 years.

Jeffree Star – 15.5 million subscribers

Jeffree Star
Jeffree Star
Rosdiana Ciaravolo/Getty Images

AKA: Jeffrey Lynn Steininger

Location: United States 

Jeffree Star ranks No. 5 on Forbes highest-paid YouTube influencers list, earning an estimated $18 million between June 1, 2017 to June 1, 2018. 

James Charles – 15.8 million

James Charles
Facebook/James Charles

AKA: James Charles Dickinson

Location: United States 

Amid his public feud with YouTube influencer Tati Westbrook, James Charles immediately lost about 3 million subscribers in May, according to data from Social Blade

Yuya – 23.8 million subscribers

Yuya YouTube
Yuya's YouTube channel has 23 million subscribers.

AKA: Mariand Castrejón Castañeda

Location: Mexico 

Yuya is a childhood nickname, and between her YouTube and Instagram followings, she is one of the highest-paid beauty influencers.