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China's latest propaganda tool is a collection of custom GIFs — this is what they look like

China's latest propaganda tool is a collection of custom GIFs — this is what they look like
China's latest propaganda tool is GIFs - Business Insider

After trying patriotic music clips, apps and cartoons, China has made 16 custom GIFs.

China's top discipline watchdog has released a collection of cartoon GIFs reminding citizens of the anti-corruption rules officials must follow.

The set of 16 GIFs were released this week as a package of stickers available to download and share on WeChat.

Called the "Eight Rules Expression Package," the animated cartoons illustrate very strict rules on officials' behavior that have become more visible this year amid a crackdown on corruption and society at large.

China's government has previously released propaganda videos, apps and cartoons to promote its agenda, but this appears to be the first collection of GIFs.

Check out the custom GIFs below.

China's Central Commission for Discipline Inspection (CCDI) created the GIFs.

WeChat gif 18
This flashing cartoon reads "The eight-point austerity rules are changing China for the better."
WeChat

Source: China Daily

The launch coincided with the five-year anniversary of China's "Eight Provisions" that aim to close the gap between people and officials.

WeChat gif 13
Party officials are forbidden from travelling on the public's expense.
WeChat

Source: China Daily

The rules are part of an effort to cut down on bureaucracy and lavish spending.

WeChat gif 1
Having banquets on the public's dime is also not allowed.
WeChat

Source: China Daily

The rules specifically require the need for efficient meetings, cutting red tape and ending traffic-control when party officials travel by car, to stop inconveniencing the public.

WeChat gif 17
This gif about lazy workers ends with a coffin lid falling down.
WeChat

Source: China Daily

The organization that made the GIFs is also the government's anti-corruption watchdog.

WeChat gif 9
The word 'privilege' is smashed by a fist.
WeChat

Source: China Daily

Xi has cracked down on corruption since becoming president.

WeChat gif 12
Things are sifted out of this basket to represent more meetings becoming more streamlined.
WeChat

Source: China Daily

And the anti-graft effort ramped up even further in 2017.

WeChat gif 15
Using public funds to buy fireworks is a no-no.
WeChat

Source: China Daily

In the first six months of the year, 210,000 people were punished by the watchdog.

WeChat gif 6
High-cost entertainment, including golf, is banned because of the high chance of bribery.
WeChat

Source: People's Daily

Several top party officials have also been targeted.

WeChat gif 4
Similarly, visiting and being a member of private clubs is not allowed.
WeChat

Source: China Daily

One official was referred to the courts for "seeking privileges" and being "bureaucratic and lazy at work."

WeChat gif 14
Paperwork flies away in this gif that symbolizes red tape disappearing.
WeChat

Source: The Diplomat

The crackdown has helped Xi become China's most powerful leader since Mao Zedong.

WeChat gif 19
Officials must follow party rules when using their cars.
WeChat

Source: China Daily

A Beijing official said the new GIFs were "our effort to innovate the way to convey serious subjects to readers.”

WeChat gif 2
Traditional family values are important, including loyalty, integrity, honesty and respecting elders.
WeChat

Source: China Daily

State-run China Daily said the GIFs have been used by millions of people.

WeChat gif 7
China's desire to “strengthen and expand" is seen as a flag lands on new territory.
WeChat

Source: South China Morning Post

The party didn't rule out adding to the collection of GIFs in the future.

WeChat gif 11
This gif is about studying the details of the eight rules.
WeChat

Source: China Daily

The Chinese government also said "Users are welcome to download, collect and forward" the GIFs.

WeChat gif 16
This gif warns users to beware the "metamorphosis of formalism, bureaucracy, hedonism and extravagance."
WeChat

Source: China Daily

The party also hopes the cartoons will "narrow the distance between netizens and the supervisory bodies."

WeChat gif 8
A hammer smashes the characters for bureaucracy, hedonism and extravagance.
WeChat

Source: China Daily

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