Disney Buys Babble For ~$40 Million To Reach Hipster Parents

rufus griscom and alisa volkman
Disney is buying Babble Media, the hipster mommy blog platform founded by husband and wife team Rufus Griscom and Alisa Volkman in 2006.

Disney paid around $40-$45 million, a source close to the situation tells us. Babble's 2011 revenue is around $8 million.

Babble will be part of Disney's interactive group. 

The site, which was spun off from Nerve, had $6 million in venture funding from Greycroft Partners, Village Ventures, iNovia Capital, and others.

Griscom, who was a Web 1.0 star with Nerve, and Volkman will join Disney Interactive Media Group.