Domino's Pizza was forced to end a viral marketing promotion offering a lifetime of free pizza to people in Russia who got the company’s logo tattooed "in a prominent place" after too many people did so.
- Domino's Pizza in Russia offered 100 years of free pizza to people who tattooed the company's logo on their body and shared an image of the tattoo on social media.
- The promotion started on August 31 and was supposed to last two months — but the company had to end it after just five days, The Moscow Times reported.
- The company said it would instead promise pizzas to the first 350 people who shared their Domino's tattoos, according to The Times.
Domino's Pizza in Russia was forced to end a viral marketing promotion offering a lifetime of free pizza to fans who got the company's logo tattooed "in a prominent place" after too many people participated, The Moscow Times reported.
The promotion, posted on VKontakte, Russia's Facebook-like social-media network, offered 100 years of free Domino's pizza to anyone who tattooed the company's logo on their body and shared an image on social media.
The promotion started on Friday and was supposed to last two months — but the company had to end it in just five days after too many people took it up on the offer, The Times reported.
Russian social media was flooded with images of the Domino's logo tattooed on fans' legs, arms, and elsewhere as people tried to join the promotion.
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А вы уже слышали про акцию #доминоснавсегда от @dominospizzarussia ?!) ⠀ По условиям акции каждый участник, сделавший татуировку с логотипом Домино’с Пицца получает сертификат на 100 подарочных промокодов в год в течение 100 лет (с правом приобретения любой бесплатной средней пиццы в сети Домино’с на территории РФ.) Период проведения акции с 01.09 по 31.10.2018г. Ребята из нашей студии участвовали и кто то уже получил сертификат 🤪🎉🎉 В акции участвуют первые 350 человек, предоставившие фото татуировки в социальных сетях Instagram, Facebook или Vkontakte с хэштегом #доминоснавсегда. ⠀ Татуировка может быть цветной или монохромной (черной). Обязательно четкое соблюдение пропорций логотипа! Минимальный размер татуировки – 2см в длину. ⠀ Вот такие дела, вот такой редрам 🍷#redrumtattoocollective
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Domino's announced on VKontakte on Tuesday that the promotion was ending early.
"An urgent message to all those sitting at the tattoo artist's right now: We'll include you in the list of participants, but we're waiting for photos up to midday today," it said, per The Times.
According to The Times, the post said the company would promise pizzas to the first 350 people who shared their Domino's tattoos, adding, "To those with appointments scheduled for later, we recommend canceling them."