Here's Where Disney Really Makes Money

It's an exciting time for Disney. With a flurry of successful superhero movies, the animated juggernaut Frozen, and new Star Wars movies on the horizon, things are looking up. Meanwhile, the company's stock is up around 500% since 2009. But where does Disney's money really come from?

As you'll see in the graphic below, The Walt Disney Studios films actually account for a fairly small percentage of their revenue.

Where Disneys Money Comes From_03
Mike Nudelman/Business Insider