Eric Schmidt explains all in a blog post.
Up until this point, red carpets were fairly tame, fully clothed affairs.
That is, until Jennifer Lopez arrived to the 2000 Grammys in that now infamous green Versace gown with a neckline that plunged down to her naval; it was held together simply by fashion tape.
It was even Diddy-approved.
And before Kim Kardashian self-admittedly "broke the internet" with her bare-bottom photos, J.Lo's dress really did.
In an essay published in January on Project Syndicate, Eric Schmidt, executive chairman of Google, writes: "At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: J.Lo wearing that dress."
As a result, Schmidt says, "Google Image Search was born."
Schmidt further explained how Google expanded from just text to images:
Our co-founders Larry Page and Sergey Brin — like all other successful inventors — kept iterating. They started with images. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention.
E! News recently asked Lopez if she knew she inspired the photo-based search tool, to which she responded, "I heard that, who knew?!"
But Lopez has yet to receive any compensation for her contribution. "I'm a little bit upset about it," she joked. "I'm sure Versace's in on it as well."
When asked whether or not she wished she had gotten something from it, she teased, "Just a small part of it ... a truck full of money."
Today, Google has thousands of options when looking for J.Lo's Grammys dress.