- Louis Vuitton has announced it will open a restaurant called Le Café V. It will be located within its four-story maison in Osaka, Japan, Women's Wear Daily reports.
- This announcement closely follows two other major news items for the brand: that it purchased the second-largest diamond in the world earlier this month and that it has entered a multiyear partnership with the NBA.
- In addition, Vuitton's parent company, LVMH, is set to open a location of famed Italian restaurant Langosteria in Paris, according to Hypebeast.
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Louis Vuitton's plan to take over every facet of the luxury world is still in full effect. Earlier this month, the brand showed off a successful collection at Paris Fashion Week, revealed it had bought the second-largest diamond in the world, and announced a multiyear partnership with the NBA. Now, they're set to open a restaurant. Yes, a restaurant.
Miles Socha of Women's Wear Daily reports that the luxury brand is set to open the world's first Vuitton cafe and restaurant. It will be located on the top floor of the brand's new four-level store in Osaka, Japan. The Maison will also house a bar and a large terrace, with a menu by famed Japanese chef Yosuke Suga. The restaurant and cafe are set to open for business on February 15, according to WWD.
Louis Vuitton joins many other luxury brands that have opened their own restaurants
As noted by Amy de Klerk at Harper's Bazaar UK, Tiffany & Co. is set to open its second Blue Box Cafe in London's Harrods department store, in addition to the one it already has in New York City. There is also Ralph Lauren, which has a massively popular restaurant in New York and a coffee bar in London. Burberry, meanwhile, operates Thomas' Cafe in London. Business Insider previously reported that Gucci is set to open a restaurant in Beverly Hills, its second, after the one it opened in Florence two years ago.
Michael Burke, chairman and chief executive officer of Louis Vuitton, confirmed the restaurant opening to WWD, and hinted that the brand could expand into more eateries and even hotels. In addition, Hypebeast reports that Vuitton's parent company, LVMH, has plans to open a Langosteria — a high-end seafood restaurant hailing from Milan — in Paris.