The event featuring Tiktok celebrity and indie rockers was held in a scale recreation of Elsewhere, a Brooklyn music venue renamed "Elsewither" virtually.
- On Saturday, a group of bands and DJs performed at a completely virtual music festival in "Minecraft."
- The festival was also a fundraiser for coronavirus relief.
- It was held in a scale recreation of Elsewhere, a Brooklyn music venue called "Elsewither" for the night.
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Nether Meant, the festival, was held Saturday night in a "Minecraft" recreation of Brooklyn music venue Elsewhere to raise money for coronavirus related charity efforts.
Elsewhere is currently closed under stay-at-home orders in New York, but for the night it became Elsewither online. Virtual events group Open Pit hosted the event, with bands including American Football and Anamanagouchi, and the singer behind some of the biggest TikTok trends, Doja Cat, even made a surprise appearance.
The block-building game "Minecraft," which Microsoft bought in 2014 for $2.5 billion, has been one of the most popular games worldwide over the last 10 years. As of September, it had a staggering 112 million active players every month, a number that has reportedly grown to 145 million.
Here's what the virtual music festival was like.
The festival took advantage of all the possibilities "Minecraft" offers.
Elsewhere was fully recreated as Elsewither for the event.
Guests could enter and see the coat check, just like the the physical venue.
They had the main room...
...and even the roof deck.
Outdoor spaces were recreated too...
...including the courtyard.
Headliners American Football appeared as themselves, to the best that "Minecraft's" format allows.
Fans had a few options for engaging with the show.
The easiest option was simply joining the Twitch stream.
Through Twitch, viewers could listen to prerecorded performances and watch the action in "Minecraft" without needing to download the game.
For a more immersive experience, fans could join the concert in Minecraft for free.
Then, they could interact with other concertgoers, and chat in the Discord server.
Different artists took turns playing their sets, which were prerecorded and streamed on Twitch.
According to Travis M. Andrews at The Washington Post, who attended the event, guests did their best to dance, and at one point even attempted something like crowd surfing.
Source: The Washington Post
Like a real concert venue, the room had seating areas and a bar.
Attendees could also pay real money for access to VIP areas and a Discord server with the artists, a kind of virtual meet and greet.
Like at a real concert, attendees reported some hitches, like trolls and issues playing the music streams.
Everything worked eventually though, and the Twitch stream ended up with more than 100,000 unique viewers.
Merch was also available. This "Minecraft" avatar is wearing a shirt that says "i literally went to the american football house in minecraft."
Singer Doja Cat joined the festival during one DJ's set to perform a parody of her popular song "Say So."
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