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A Brooklyn nightclub recreated itself in 'Minecraft' to host a virtual concert and raise money for coronavirus relief — see what it was like

A Brooklyn nightclub recreated itself in 'Minecraft' to host a virtual concert and raise money for coronavirus relief — see what it was like
'Minecraft' virtual concert Elsewhere raises money for coronavirus - Business Insider

The event featuring Tiktok celebrity and indie rockers was held in a scale recreation of Elsewhere, a Brooklyn music venue renamed "Elsewither" virtually.

Elsewither StageElsewither Stage
"Minecraft" concert.
Open Pit
  • On Saturday, a group of bands and DJs performed at a completely virtual music festival in "Minecraft."
  • The festival was also a fundraiser for coronavirus relief.
  • It was held in a scale recreation of Elsewhere, a Brooklyn music venue called "Elsewither" for the night.
  • Visit Business Insider's homepage for more stories.

Just about anything can be recreated in "Minecraft," from graduation ceremonies to entire college campuses, and now, a music festival.

Nether Meant, the festival, was held Saturday night in a "Minecraft" recreation of Brooklyn music venue Elsewhere to raise money for coronavirus related charity efforts.

Elsewhere is currently closed under stay-at-home orders in New York, but for the night it became Elsewither online. Virtual events group Open Pit hosted the event, with bands including American Football and Anamanagouchi, and the singer behind some of the biggest TikTok trends, Doja Cat, even made a surprise appearance.

The block-building game "Minecraft," which Microsoft bought in 2014 for $2.5 billion, has been one of the most popular games worldwide over the last 10 years. As of September, it had a staggering 112 million active players every month, a number that has reportedly grown to 145 million.  

Here's what the virtual music festival was like. 

The festival took advantage of all the possibilities "Minecraft" offers.

elsewither square
Nether Meant.
American Football

Elsewhere was fully recreated as Elsewither for the event.

Elsewither Zone One
"Minecraft" concert.
Open Pit

Guests could enter and see the coat check, just like the the physical venue.

Elsewither Coatcheck
"Minecraft" concert.
Open Pit

They had the main room...

Elsewither Main Room
"Minecraft" concert.
Open Pit

...the stage...

Elsewither Stage
"Minecraft" concert.
Open Pit

...and even the roof deck.

Elsewither Roof Deck
"Minecraft" concert.
Open Pit

Outdoor spaces were recreated too...

Elsewither Outside
"Minecraft" concert.
Open Pit

...including the courtyard.

Elsewither Courtyard
"Minecraft" concert.
Open Pit

Headliners American Football appeared as themselves, to the best that "Minecraft's" format allows.

American Football Press Photo
"Minecraft" concert.
Open Pit

Fans had a few options for engaging with the show.

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"Minecraft" concert.
Open Pit

The easiest option was simply joining the Twitch stream.

2020 04 11_23.43.22
"Minecraft" concert.
Open Pit

Through Twitch, viewers could listen to prerecorded performances and watch the action in "Minecraft" without needing to download the game.

2020 04 11_22.07.02
"Minecraft" concert.
Open Pit

For a more immersive experience, fans could join the concert in Minecraft for free.

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"Minecraft" concert.
Open Pit

Then, they could interact with other concertgoers, and chat in the Discord server.

Screen Shot 2020 04 11 at 11.30.24 PM
"Minecraft" concert.
Elsewhere

Different artists took turns playing their sets, which were prerecorded and streamed on Twitch.

2020 04 11_23.01.06
"Minecraft" concert.
Open Pit

According to Travis M. Andrews at The Washington Post, who attended the event, guests did their best to dance, and at one point even attempted something like crowd surfing.

2020 04 11_23.53.22
"Minecraft" concert.
Open Pit

Source: The Washington Post

Like a real concert venue, the room had seating areas and a bar.

Screen Shot 2020 04 11 at 7.43.09 PM (1)
"Minecraft" concert.
Elsewhere

Attendees could also pay real money for access to VIP areas and a Discord server with the artists, a kind of virtual meet and greet.

Screen Shot 2020 04 12 at 12.02.50 AM
"Minecraft" concert.
Elsewhere

Like at a real concert, attendees reported some hitches, like trolls and issues playing the music streams.

Screen Shot 2020 04 12 at 12.05.46 AM
"Minecraft" concert.
Elsewhere

Everything worked eventually though, and the Twitch stream ended up with more than 100,000 unique viewers.

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"Minecraft" concert.
Open Pit

Though the event was free, attendees were encouraged to donate to a coronavirus relief fund through Good360.

Screen Shot 2020 04 12 at 12.06.17 AM
"Minecraft" concert.
Elsewhere

Donate here

Merch was also available. This "Minecraft" avatar is wearing a shirt that says "i literally went to the american football house in minecraft."

Screen Shot 2020 04 12 at 12.04.31 AM
"Minecraft" concert.
Elsewhere

In the parody, Doja Cat sang "Day to night to morning/ Minecraft is never boring!".

Screen Shot 2020 04 12 at 12.11.01 AM
"Minecraft" concert.
Elsewhere

Digital event organizers Open Pit, who were behind this festival, have held other virtual concerts in the past, though this was the largest yet.

Screen Shot 2020 04 12 at 12.05.02 AM
"Minecraft" concert.
Elsewhere

They've previously hosted "Minecraft" concerts called Coalchella, Fire Festival, and Mine Gala.

Screen Shot 2020 04 12 at 12.07.08 AM
"Minecraft" concert.
Elsewhere

While it's unclear when concert venues will be able to reopen, Open Pit says it has more "Minecraft" festivals planned.

Screen Shot 2020 04 12 at 12.05.46 AM
"Minecraft" concert.
Elsewhere
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