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The costume from Netflix's hit 'Stranger Things' that's blowing up this Halloween

The costume from Netflix's hit 'Stranger Things' that's blowing up this Halloween
The costume from Netflix's hit 'Stranger Things' that's blowing up this Halloween - Business Insider

Netflix's newcomer "Stranger Things" has proven popular in the Halloween season as people dress up, especially Eleven.

eleven
Millie Bobby Brown as Eleven on Netflix's "Stranger Things."
Stranger Things / Netflix
Your head has to be in the sand if you haven't recognized that Eleven, the powerful little girl with a healthy appetite for Eggos, is the most popular "Stranger Things" Halloween costume.

But Business Insider wanted to see just how popular the character from Netflix's show really is this Halloween. To find out, we partnered with technology and marketing platform Amobee.

It analyzed real-time content consumption across the internet, video, social, and mobile in the week leading up to Halloween (October 23-to-31) to determine which "Stranger Things" characters were generating the most engagement.

And what Amobee found supports the popular sentiment. Eleven is the most popular "Stranger Things" topic of discussion in the week leading up to Halloween and in discussions involving costumes in the same period. The last time discussion about Eleven costumes peaked was during last month's New York Comic Con.

Stranger things #happyhalloween from Eleven and Dustin!

A photo posted by @amyschumer on Oct 29, 2016 at 4:33pm PDT

So which characters were the runner-ups to Eleven? No. 2 is Barb.

Shannon Purser as barb stranger things netflix
Shannon Purser as Barbara Holland on "Stranger Things."
Netflix

Never again will Barb go forgotten. She received 76% of the digital engagement Eleven did in the week leading up to Halloween. And in costume-related engagement, Barb got 38% of the engagement Eleven got.

 

 

And in third place... the Demogorgon!

Stranger Things Monster
Netflix

Yes, the show's monster lives on in Halloween. It received 47% of the digital engagement Eleven did in the week leading up to Halloween. And in costume-related engagement, the Demogorgon got 27% of the engagement Eleven got.

 

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