4 Mathilde Collin, CEO and Laurent Perrin, CTO
Front cofounders Mathilde Collin and Laurent Perrin.
Courtesy of Front

Tech investors are throwing money at Front, a five-year-old startup that aims to change the way teams get work done. The startup makes a shared-inbox app that lets teams handle messages from email, texts, Slack, and social media, all in one place.

This year, Mathilde Collin, the 28-year-old cofounder and CEO of Front, went on a five-day fundraising sprint to raise a series B round. She pitched 11 investors, received 10 term sheets (or investment offers), and walked away with $66 million from Sequoia Capital and several others.

Collin later wrote a blog post to share the pitch deck she used to raise venture — and it's not the first time she's opened up Front's books a little bit to help other entrepreneurs.

With her permission, we're republishing the pitch deck to show how Silicon Valley startups win over investors. Some of the data has been redacted, but the pitch deck is still worth a look for any startup seeking investment of their own.

The deck starts sweet and simple.

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The next slide shows the problem Front is trying to solve.

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Then Front explains how it could be fixed.

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This slide shares some of the coolest features.

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Front has become more useful over time.

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Here's a list of big-name customers to boost its credibility.

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A simple bar chart shows Front's revenue growth.

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Low churn means customers are not leaving the product. Data shows that customers are finding Front useful — and keeping their subscriptions.

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Customers also use the app more over time.

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Front is growing the team that sells subscriptions.

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And it's landing bigger and bigger clients.

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Front uses a mix of sales and marketing to draw more customers.

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It's growing a customer base as it sustains its growth.

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People like working for Front too. There have been zero voluntary departures among people employed for more than three months.

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The company's being smart with its cash.

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It aims to have a positive operating margin by the end of 2019.

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Now on to why the company needs to raise money.

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The opportunity is huge.

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Collin wants to hire even more engineers to improve the product.

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This slide hints that Front is looking to expand beyond messaging.

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Front wants to own the external-communications space.

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But it's not sharing the long-term vision with us just yet.

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Front has some big ideas in the works as it chases its vision.

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That's it!

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