A group of anonymous activists (who say they work in tech and entertainment) launched the Block the Bully campaign on March 16. The team calls itself "the Resistance."
Even if participants are not following @RealDonaldTrump, clicking "connect" on Block the Bully will automatically do it for about one second, before immediately unfollowing him.
A few hours after the launch, users started tweeting that they joined the campaign.
—Paola Mendoza (@paolamendoza) March 16, 2017